Overview
Marco Giardina Architecture needed a cohesive brand and digital presence that reflected the sophistication and quality of his architectural work. Having worked with high-end firms and clients, Marco wanted his brand to convey the same level of refinement, expertise, and attention to detail found in his designs. The challenge was to create a modern, polished brand identity and website that positioned him as a trusted expert in his field while keeping his architectural work at the center of the digital experience.
To understand how to best position Marco within his field, I conducted research on top architecture competitors and design studios to identify common patterns in how they presented their portfolios. I found that many websites were visually appealing but often cluttered, lacking intuitive navigation or a clear narrative about the architect’s process and expertise. This insight shaped my strategy — to create a minimal, editorial-style website that puts Marco’s work front and center while highlighting his unique approach and background.
I developed a custom brand identity that reflects the balance of precision and creativity in Marco’s architectural style. The logo features clean, geometric typography that echoes architectural lines and structure. The color palette and supporting design elements were kept minimal and sophisticated, allowing his project imagery to stand out. The business cards and other collateral followed this same visual direction — clean, structured, and elegant — establishing a consistent, professional brand experience across all touchpoints.
During the wireframing phase, I worked closely with Marco to define the core content structure of the site. I advised organizing the website around three clear priorities: showcasing his portfolio, communicating his services and design philosophy, and building trust through his experience and credentials. The layout was planned for clarity and flow, ensuring that visitors can easily navigate through his projects, learn about his process, and contact him without distractions.
I designed and developed a custom Squarespace website that highlights Marco’s best work through large, full-width imagery and simple grid layouts. The clean design, intuitive navigation, and thoughtful content hierarchy ensure his portfolio is both visually engaging and easy to explore. Combined with the new brand identity, the result is a cohesive and polished digital presence that accurately reflects Marco Giardina Architecture’s professionalism, attention to detail, and modern design aesthetic.
