Overview
Armadale Health approached me to develop a full brand identity and website that would clearly communicate their healthcare services in a professional yet approachable way. They needed a cohesive visual system that established credibility, reflected their mission, and helped users easily understand the range of services they offer. Before this project, they did not have consistent branding or a strong online presence, making it difficult for users to connect with or trust the brand.
Through an analysis of healthcare competitors and user expectations in the wellness industry, I found that many medical websites often felt overly clinical and impersonal. My goal was to strike a balance between professionalism and warmth—creating a brand that felt trustworthy, compassionate, and easy to navigate. Research into color psychology and user experience in healthcare design guided the branding direction toward a calm and reassuring visual identity, helping users feel confident in exploring services and booking appointments.
I began by creating a complete brand identity system, starting with a logo that captured Armadale Health’s focus on holistic care and patient connection. The logo design paired a clean, modern typeface with a simple, symbolic mark that conveyed balance and well-being. From there, I developed a complementary color palette and a set of matching graphics and icons designed to visually illustrate the practice’s key services.
These illustrations were integrated throughout the website to enhance understanding and engagement—helping users quickly identify each service area while reinforcing the brand’s cohesive look and feel. The visual language extended across all digital materials, ensuring consistency from the homepage through each service page.
The new Armadale Health brand and website established a unified, professional identity that clearly communicates the practice’s values and expertise. The modern design, paired with custom graphics and thoughtful messaging, provides users with an intuitive, visually engaging experience. The result is a strong digital presence that builds trust, enhances accessibility, and positions Armadale Health as a credible, patient-centered provider.
