Overview
Live Each Day, a lifestyle and wellness brand, approached me to create a new cohesive digital identity and user-friendly blog platform that could grow with the client’s vision. She already had a blog up and came to me to help bring her new vision to life. The goal was to design and develop a website that reflected the brand’s uplifting, balanced message while being easy for the client to maintain independently. The client needed a custom content management system for her blog categories, a streamlined recipe section, and integrated marketing tools for audience growth.
The client and I reviewed a range of lifestyle and wellness blogs to identify what resonated most—pinpointing specific design elements, layouts, and features she liked and didn’t like about each. Together, we used that inspiration to shape a clear vision for her new blog. Through this collaborative process, we were able to create a site map to plan out her content and layout. Our focus became creating a clean, inviting experience that emphasized storytelling, lifestyle imagery, and easy navigation. Organizing posts into clearly defined categories with custom templates enhanced discoverability and engagement, while integrating tools like Mailchimp and Yoast SEO supported long-term audience growth.
The Sensory Space needed a brand identity and online presence that resonated with mothers seeking occupational therapy services for their children with sensory needs. The owner wanted the website to feel inviting, trustworthy, and easy to navigate, while also helping parents understand what sensory therapy is and how it can support their child’s development. The challenge was to design a brand and website that balanced professional credibility with emotional reassurance—speaking directly to parents’ concerns while reflecting the playful, sensory-rich nature of the services offered.
The result was a dynamic, easy-to-manage blog and brand platform that empowered the client to take full control of her online presence. The custom CMS and integrations streamlined her content creation process, while the cohesive branding and intuitive design strengthened her connection with readers. Since launch, the client has continued to maintain and evolve the site independently, demonstrating the success of a scalable, flexible design system built for growth and self-sufficiency.
