Overview
Duct Busters, an air duct cleaning service based in New York, approached me to create a full brand identity that would help them stand out in a competitive market. I began the process by developing a mood board to present initial inspiration, color palettes, and visual direction, allowing the client to provide feedback before finalizing the brand’s look and feel. From there, I created a bold, modern logo and cohesive design system that conveyed cleanliness, reliability, and professionalism. The visual identity was designed to feel fresh and approachable, appealing to both residential and commercial clients, and the final branding established a consistent, credible presence across all marketing materials.
